Be Bougie

The sustainable stretchy tote by BeBougie - the embodiment of Japanese design ethos, of utility and beauty co-existing in an everyday object.

“As I rummaged through a little shop in Himeji, there it was...a goosebump moment.  I had discovered something magical that overturned the image of how a bag should look and feel.” Sam, founder.

The bags are exceptionally robust (the original bag, now 6 years old, is still as good as new) and, although they don’t use recycled materials (you can’t with this method), the bags will last for years and years, and can be endlessly stuck into the washing machine, to no ill effect.